1950

Utai Youngprapakorn established himself as a pioneer in crocodile breeding business in South East Asia. As one of the biggest crocodile farms in the region, Samutprakarn Crocodile Farm and Zoo has been a popular tourist destination for over 60 years.

1999

GOLDEN CROCODILE AGRICULTURE (THAILAND) CO., LTD.

The second generation of Samutprakarn Crocodile Farm, leading by Utai’s daughter, Patcharapimol Youngprapakorn “Pat”started another crocodile breeding farm. With the focus on breeding for commercial purposes, the farm exports to many international tanneries such as TCIM in France (own by Hermes), FranCroco (own by Gucci) and Heng Long in Singapore, which supply finished colored materials to many high-end brands.

2011

S’UVIMOL

With extensive knowledge on exotic skins and her interest in fashion , Pat put her creativity into work by launching a handbag line named after her mother, S’UVIMOL. Pat intends for S’UVIMOL to be the first luxury handbag line with 100% Thai DNA; made by Thai exotic skins with Thai production, by Thai designers.

2013

S’UVIMOL grows tremendously in Thailand; opened 4 stores in Bangkok ; Central Chitlom, Siam Paragon, Zen, The Emporium and 2 beach front stores in Phuket and Huahin.

2014

Followed by the success in Bangkok, S’UVIMOL expanded into the Middle East; opened a flagship boutique in Bahrain, Bloomingdale’s Dubai, Harvey Nichol’s Dubai and Bloomingdale’s Kuwait.

2015

Appointed Javamond Pavarodom (Fonn), Pat’s daugther, as the Creative Director, S’UVIMOL steps into a new direction. With the fresher perspective from a younger generation, Fonn brings S’UVIMOL to the international levels. Her design catches eyes of many celebrities, editors, bloggers and streetstyle stars from around the world.